The 10 Most Important Elements of a Website Design
If you are a business owner, your website is absolutely among the top essential tools to help you get more - and better - customers and clients. What differentiates a quality web page from a bad one or even a quality one from one that is great? Here are 10 things that a great website will require.
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1. Website Navigation
The design of the website should be easy to navigate, and menu items should be easily accessible on any webpage. The viewer should always know exactly where they are on the site and easily reach where they'd like to be. A website map is a good idea, and can be used if available. It sounds simple, but the majority of sites could benefit on this point. Be aware that there's the line between an active menu, and a snooty one, so functionality should be the idea.
2. Visual Design
People are visually oriented creatures, and utilising great graphics is an effective way to increase the appeal of your website. Your website has about 1/10th of a second to impress your visitor or potential client and make them feel that your website - and business (by proxy) is trustworthy and professional. It's crucial not to overdo it too much. Scrolling text, animations, and flash intros should be used with care in your website design and should be used only to highlight an element for maximum impact.
3. Content
It is the foundation of your website. The content you provide have a significant impact on the search engine rankings, it is the reason that the majority of visitors visit your website initially. The content on your website must be clear, simple to read, and concise. A well-thought out web content and copy will do more than anything else to make your website's design appealing, efficient and popular.
4 Web Friendly
Whatever stunning, informative, and easy to use your website design is but it's not worth it until it's compatible with the web. It's essential that your web designers understand the secrets to ensure that your site works on all the major browsers, and that they utilise meta tags, alt tags, are fully versed in SEO (Search Engine Optimisation). Many factors effect the search engine's placement as well as the appearance of your website So make sure that your web designers know their subject matter.
5. Interaction
A well-designed website engages your visitors immediately and continues to hold their attention through EVERY page. It also influences them to contact you. This is referred to as conversion and is most likely the primary goal of your website. Again, there is a fine line between `interaction as opposed to annoyance, therefore the degree of interaction should never outweigh the benefit.
6. Information Accessibility
Not all visitors to your website are interested in or have time to peruse the entire site. They may need to access only a phone email address or number, or some information. This is why it's crucial to include important information on a the form of a simple website, in an area that's easy to access. We've all been through the dilemma of not being able to find the information we need on a site, and the result is always a dissatisfied visitor. The experience can be frustrating at the very least, and a frustrated visitor won't stay on your website for long and is probably not to return or even do business with you.
7. Intuitiveness
A great website anticipates what the user is thinking and is able to cater directly to their needs. It also is organised in a manner that makes sense. If a visitor is searching for one of your products or services on a search engine or directory where your website is listed, it's important that your site has an e-commerce page which is directly related to what they are looking for instead of making them browse through your content. Remember that the longest distance that two locations can be in is a straight line.
8. Branding
A website that is well-designed should serve as a direct reflection of your business and your image. Your visitor should immediately make a visual connection to your logo, printed material, and brick-and-mortar store. A website that is able to do this not just enhances the recognition of your brand, but adds a level of credibility and enhanced perception of your overall business.
9. Turnaround Time
The number one complaint of clients of websites is the length of time to get their site up and running. Unfortunately, a firm who takes a long time to complete your site is par for the course. The longer it takes to create the website, the more business - and value you lose. A website that's not accessible on the internet and isn't running properly will not bring you any business!
10. Conversion
Your website can be the biggest source of client traffic your company can use, and you must put the main emphasis on bringing in new clients and making additional services available to current customers by raising awareness about all the services you offer. Offering them the tools required to do transactions with you in a straightforward and pleasant manner will boost your website conversion and bring you the type of results you seek.
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